@article{oai:u-ryukyu.repo.nii.ac.jp:02001021,
 author = {平良, 一彦 and 荒川, 雅志 and 笠原, 大吾 and Taira, Kazuhiko and Arakawa, Masashi and Kasahara, Daigo},
 journal = {琉球大学観光科学, Journal of tourism sciences. University of the Ryukyus},
 month = {Mar},
 note = {When Okinawa tourism is in the process of quantitative and qualitative change, it is now strongly expected to utilize healthy resources of "Longevity Prefecture Okinawa" and establish unique tourism for health and recuperation. Now we are scientifically evaluating subjective and objective effects using keywords such as "natural environment of Okinawa," "Spiritual climate," "healing," "health of mind and body" and "food," and trying to contribute to development of health and recuperation tourism program and business in Okinawa. We use intellectual resources of the University of Ryukyus and develop the tourism program in collaboration with private sectors. We also conduct basic experiments on use of marine resources of Okinawa for spa. Spa and esthetic technology and branding will greatly influence the future stay-type tourism. One of our goals is to increase the level of the spa and esthetic technology and branding. We are making our efforts to achieve the goal and constantly getting results. This paper will show some of our achievements., 紀要論文},
 pages = {137--149},
 title = {沖縄型健康保養観光の展望 : 健康科学と観光の融合を目指す当分野の先行的研究事例},
 volume = {1},
 year = {2007}
}