@article{oai:u-ryukyu.repo.nii.ac.jp:02002494, author = {Heshiki, Tetsuo and 平敷, 徹男}, issue = {47}, journal = {琉球大学経済研究}, month = {}, note = {紀要論文}, pages = {81--105}, title = {A CONCEPTUAL FRAMEWORK FOR COMPARATIVE MARKETING}, year = {1994} }