{"created":"2022-01-28T07:19:54.724071+00:00","id":2008885,"links":{},"metadata":{"_buckets":{"deposit":"0332ebe9-29ca-42c4-8d7a-24c35a21c6b6"},"_deposit":{"id":"2008885","owner":"1","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"2008885"},"status":"published"},"_oai":{"id":"oai:u-ryukyu.repo.nii.ac.jp:02008885","sets":["1642837622505:1642837818741:1642837851491","1642838403551:1642838405494"]},"author_link":[],"item_1617186331708":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"日本中小製造企業のマーケティング活動に関する調査分析","subitem_1551255648112":"ja"},{"subitem_1551255647225":"A Statistical Analysis on the Marketing Behaviors of Japanese SME Manufacturer","subitem_1551255648112":"en"}]},"item_1617186419668":{"attribute_name":"Creator","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"王, 恰人","creatorNameLang":"ja"}]},{"creatorNames":[{"creatorName":"Yi Jen, Wang","creatorNameLang":"en"}]}]},"item_1617186476635":{"attribute_name":"Access Rights","attribute_value_mlt":[{"subitem_1522299639480":"open access","subitem_1600958577026":"http://purl.org/coar/access_right/c_abf2"}]},"item_1617186609386":{"attribute_name":"Subject","attribute_value_mlt":[{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"中小製造企業"},{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"マーケティング"},{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"活動"},{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"日台比較"},{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"統計分析"}]},"item_1617186626617":{"attribute_name":"Description","attribute_value_mlt":[{"subitem_description":"日本の中小製造企業が展開するマーケティング活動と業績の関係を探るために質問票調査を行った。本稿は回収したデータに基づいて統計分析を行った結果をまとめたものである。「直近3年間の平均業績」との線型的相関関係に統計的有意差があらわれたのは、「産業景気」、「製品独自性」、「製造技術独自性」、「マーケティング費用の削減」、「生産工程の見直しゃ簡素化」、「効率的な新生産技術の導入や開発」、「社会貢献によるブランドイメージの向上」、「川上交渉力」、「新技術開発度」、「新取引相手開発度」といった10項目である。それに対して、統計的有意差が得られなかったのは「低コスト原材料供給者の探索」、「代替原材料の探索」、「OJTによる従業員の作業効率の向上」、「事務業流れの見直し」、「取引の電子化」、「SNSの利用」、「SNSでポジティプな話題の発信」、「顧客クチコミへの重視度」、「価格優位性」、「新製品開発度」の10項目である。","subitem_description_type":"Other"},{"subitem_description":"紀要論文","subitem_description_type":"Other"}]},"item_1617186643794":{"attribute_name":"Publisher","attribute_value_mlt":[{"subitem_1522300295150":"ja","subitem_1522300316516":"琉球大学法文学部"},{"subitem_1522300295150":"en","subitem_1522300316516":"College of Law & Literature University of The Ryukyus"}]},"item_1617186702042":{"attribute_name":"Language","attribute_value_mlt":[{"subitem_1551255818386":"jpn"}]},"item_1617186783814":{"attribute_name":"Identifier","attribute_value_mlt":[{"subitem_identifier_type":"HDL","subitem_identifier_uri":"http://hdl.handle.net/20.500.12000/38613"}]},"item_1617186819068":{"attribute_name":"Identifier Registration","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24564/0002008885","subitem_identifier_reg_type":"JaLC"}]},"item_1617186920753":{"attribute_name":"Source Identifier","attribute_value_mlt":[{"subitem_1522646500366":"ISSN","subitem_1522646572813":"0557-580X"},{"subitem_1522646500366":"NCID","subitem_1522646572813":"AN00250468"}]},"item_1617186941041":{"attribute_name":"Source Title","attribute_value_mlt":[{"subitem_1522650068558":"ja","subitem_1522650091861":"琉球大学経済研究＝Ryukyu University Economic Review"}]},"item_1617187056579":{"attribute_name":"Bibliographic Information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-09-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"94","bibliographicPageEnd":"20","bibliographicPageStart":"9"}]},"item_1617258105262":{"attribute_name":"Resource Type","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_1617265215918":{"attribute_name":"Version Type","attribute_value_mlt":[{"subitem_1522305645492":"VoR","subitem_1600292170262":"http://purl.org/coar/version/c_970fb48d4fbd8a85"}]},"item_1617605131499":{"attribute_name":"File","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","filename":"No94p9.pdf","mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://u-ryukyu.repo.nii.ac.jp/record/2008885/files/No94p9.pdf"},"version_id":"a4e33a85-0a09-4345-9d10-3583d54b37d5"}]},"item_title":"日本中小製造企業のマーケティング活動に関する調査分析","item_type_id":"15","owner":"1","path":["1642837851491","1642838405494"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2018-02-27"},"publish_date":"2018-02-27","publish_status":"0","recid":"2008885","relation_version_is_last":true,"title":["日本中小製造企業のマーケティング活動に関する調査分析"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2022-11-29T05:54:25.340870+00:00"}