{"created":"2022-02-01T06:42:06.290261+00:00","id":2011331,"links":{},"metadata":{"_buckets":{"deposit":"6da7dd7d-d646-41c8-99bf-55a248a3a641"},"_deposit":{"id":"2011331","owner":"1","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"2011331"},"status":"published"},"_oai":{"id":"oai:u-ryukyu.repo.nii.ac.jp:02011331","sets":["1642837622505:1642837817916:1642837818333","1642838403551:1642838404033"]},"author_link":[],"control_number":"2011331","item_1617186331708":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"デジタル社会における製造企業のマーケティング活動の課題 : インターネットにおける「情報の流通」という観点からの検討","subitem_1551255648112":"ja"},{"subitem_1551255647225":"Critical Issue of Manufacturers’ Marketing Practices : A Review from the View of Information Distribution on Internet","subitem_1551255648112":"en"}]},"item_1617186419668":{"attribute_name":"Creator","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNames":[{"affiliationName":"琉球大学国際地域創造学部","affiliationNameLang":"ja"}]}],"creatorNames":[{"creatorName":"王, 怡人","creatorNameLang":"ja"},{"creatorName":"Wang, Yi-Jen","creatorNameLang":"en"}]}]},"item_1617186476635":{"attribute_name":"Access Rights","attribute_value_mlt":[{"subitem_1522299639480":"open access","subitem_1600958577026":"http://purl.org/coar/access_right/c_abf2"}]},"item_1617186609386":{"attribute_name":"Subject","attribute_value_mlt":[{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"製造企業のマーケティング活動"},{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"デジタル情報の流通"},{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"構造的空隙"},{"subitem_1522299896455":"ja","subitem_1522300014469":"Other","subitem_1523261968819":"漁夫の利戦略"}]},"item_1617186626617":{"attribute_name":"Description","attribute_value_mlt":[{"subitem_description":"デジタル社会において，企業はインターネットを活用した様々なマーケティング活動を行っている。本稿は，製造企業のこのようなマーケティング活動に焦点を当て，統計データおよびネットワーク理論の概念を使って，企業の試みと産業特性とのマッチング度を検証し，さらに製造企業にとって今後の展開の課題を整理した。","subitem_description_type":"Other"},{"subitem_description":"紀要論文","subitem_description_type":"Other"}]},"item_1617186643794":{"attribute_name":"Publisher","attribute_value_mlt":[{"subitem_1522300295150":"ja","subitem_1522300316516":"国際地域創造学部 経営プログラム"},{"subitem_1522300295150":"en","subitem_1522300316516":"Faculty of Global and Regional Studies, Management Program"}]},"item_1617186702042":{"attribute_name":"Language","attribute_value_mlt":[{"subitem_1551255818386":"jpn"}]},"item_1617186783814":{"attribute_name":"Identifier","attribute_value_mlt":[{"subitem_identifier_type":"HDL","subitem_identifier_uri":"http://hdl.handle.net/20.500.12000/47665"}]},"item_1617186819068":{"attribute_name":"Identifier Registration","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24564/0002011331","subitem_identifier_reg_type":"JaLC"}]},"item_1617186920753":{"attribute_name":"Source Identifier","attribute_value_mlt":[{"subitem_1522646500366":"ISSN","subitem_1522646572813":"2436-1380"}]},"item_1617186941041":{"attribute_name":"Source Title","attribute_value_mlt":[{"subitem_1522650068558":"ja","subitem_1522650091861":"琉球大学経営研究"},{"subitem_1522650068558":"en","subitem_1522650091861":"University of the Ryukyus Management Research"}]},"item_1617187056579":{"attribute_name":"Bibliographic Information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"25","bibliographicPageStart":"1"}]},"item_1617258105262":{"attribute_name":"Resource Type","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_1617265215918":{"attribute_name":"Version Type","attribute_value_mlt":[{"subitem_1522305645492":"VoR","subitem_1600292170262":"http://purl.org/coar/version/c_970fb48d4fbd8a85"}]},"item_1617605131499":{"attribute_name":"File","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","filename":"No1p1.pdf","mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://u-ryukyu.repo.nii.ac.jp/record/2011331/files/No1p1.pdf"},"version_id":"59b02102-9dae-4f03-9103-6d496f6db577"}]},"item_title":"デジタル社会における製造企業のマーケティング活動の課題 : インターネットにおける「情報の流通」という観点からの検討","item_type_id":"15","owner":"1","path":["1642837818333","1642838404033"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2021-01-18"},"publish_date":"2021-01-18","publish_status":"0","recid":"2011331","relation_version_is_last":true,"title":["デジタル社会における製造企業のマーケティング活動の課題 : インターネットにおける「情報の流通」という観点からの検討"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-08-03T05:47:34.636954+00:00"}