{"_buckets": {"deposit": "8efad42e-b6ec-418e-af88-047e63e48d63"}, "_deposit": {"id": "2016506", "owners": [1], "pid": {"revision_id": 0, "type": "depid", "value": "2016506"}, "status": "published"}, "_oai": {"id": "oai:u-ryukyu.repo.nii.ac.jp:02016506", "sets": ["1642838268015", "1642838412624"]}, "author_link": [], "item_1617186331708": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "[報文]沖縄特産柑橘シークヮーサーに対する消費者意識の把握と商品開発の方向性", "subitem_1551255648112": "ja"}, {"subitem_1551255647225": "[Review]An analysis of consumer consciousness and directivity of product development for Okinawa Traditional Citrus \"Siquasa\"", "subitem_1551255648112": "en"}]}, "item_1617186419668": {"attribute_name": "Creator", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "山城, 梢", "creatorNameLang": "ja"}]}, {"creatorNames": [{"creatorName": "後藤, 一寿", "creatorNameLang": "ja"}]}, {"creatorNames": [{"creatorName": "恩田, 聡", "creatorNameLang": "ja"}]}, {"creatorNames": [{"creatorName": "相原, 貴之", "creatorNameLang": "ja"}]}, {"creatorNames": [{"creatorName": "YAMASHIRO, Kozue", "creatorNameLang": "en"}]}, {"creatorNames": [{"creatorName": "GOTO, Kazuhisa", "creatorNameLang": "en"}]}, {"creatorNames": [{"creatorName": "ONDA, Satoshi", "creatorNameLang": "en"}]}, {"creatorNames": [{"creatorName": "AIBARA, Takayuki", "creatorNameLang": "en"}]}]}, "item_1617186476635": {"attribute_name": "Access Rights", "attribute_value_mlt": [{"subitem_1522299639480": "open access", "subitem_1600958577026": "http://purl.org/coar/access_right/c_abf2"}]}, "item_1617186499011": {"attribute_name": "Rights", "attribute_value_mlt": [{"subitem_1522650717957": "ja", "subitem_1522651041219": "南方資源利用技術研究会"}]}, "item_1617186609386": {"attribute_name": "Subject", "attribute_value_mlt": [{"subitem_1522299896455": "ja", "subitem_1522300014469": "Other", "subitem_1523261968819": "シークヮーサー"}, {"subitem_1522299896455": "ja", "subitem_1522300014469": "Other", "subitem_1523261968819": "消費ニーズ"}, {"subitem_1522299896455": "ja", "subitem_1522300014469": "Other", "subitem_1523261968819": "イメージ"}, {"subitem_1522299896455": "ja", "subitem_1522300014469": "Other", "subitem_1523261968819": "コンセプト"}, {"subitem_1522299896455": "ja", "subitem_1522300014469": "Other", "subitem_1523261968819": "コレスポンデンス分析"}, {"subitem_1522299896455": "en", "subitem_1522300014469": "Other", "subitem_1523261968819": "Siquasa"}, {"subitem_1522299896455": "en", "subitem_1522300014469": "Other", "subitem_1523261968819": "consumption needs"}, {"subitem_1522299896455": "en", "subitem_1522300014469": "Other", "subitem_1523261968819": "images"}, {"subitem_1522299896455": "en", "subitem_1522300014469": "Other", "subitem_1523261968819": "concept"}, {"subitem_1522299896455": "en", "subitem_1522300014469": "Other", "subitem_1523261968819": "Correspondence analysis"}]}, "item_1617186626617": {"attribute_name": "Description", "attribute_value_mlt": [{"subitem_description": "健康機能性の報道により生じたシークヮーサーブームが落ち着き、シークヮーサーの消費が低迷する中、新たな消費ニーズの掘り起こしや、新商品の投入による需要拡大が緊急の課題となっている。そこで、本研究では、ブーム時の2005年に行われたシークヮーサーの消費ニーズとイメージに関する調査を再度実施し、シークヮーサーの消費者意識の変化を把握するとともに商品開発の方向性を検討した。2005年と比べブームが落ち着いた2009年においてもシークヮーサーの知名度、利用経験の割合は増加していた。一方で、シークヮーサーに対する認知の特徴やニーズは、ブームのきっかけとなった「健康機能性」から、「香り」、「酸味」、「さわやかさ」へ変化がみられた。このことから、「さわやかな香り」「さわやかな酸味」を商品開発コンセプトとして提示した。シークヮーサーに対するイメージでは、シークヮーサーは日本的な香酸柑橘(ユズ、スダチ、カボス)、西洋的な香酸柑橘(レモン、ライム)とは異なったカテゴリーで捉えられており、沖縄そのもののイメージが強く持たれていた。また、シークヮーサーの利用経験が高まるにつれ、シークヮーサーのイメージが料理での利用が多い日本的香酸柑橘に近づくことから、料理用途での商品開発が期待できる。しかし、競合する商品も多いことから、夏、海、トロピカルといった沖縄を前面に出した商品戦略も重要となる。", "subitem_description_type": "Other"}, {"subitem_description": "After demise of the \"Siquasa Boom\" that was once brought by news reports on the functionality of this Okinawa traditional citrus to the health, its consumption in the market has not shown remarkable increase. It is now required to discover its underlying demand and to increase its consumption by exploiting a new item to overcome this problem as soon as possible. In this article, we surveyed the trend in the demand and the product image of the siquasa for the marketing research in 2009 and compared the results with those obtained in 2005 at the peak of the boom. We further made a grasp of the change in the consciousness of the consumers and suggested a guidance of a new product development. In 2009, both numbers of the answerers who recognize and have ever purchased or used siquasa were rather larger than those in 2005 at \"the peak of the boom. The product image and the determinant of the preference of the consumers appeared to change between 2005 and 2009, i.e., from \"functionality for the health\" (2005) to \"scent\", \"sour taste\", and \"freshness\". This led us to a proposal of the concept for the new product development as \"a fresh scent \" and \"a fresh sour taste\". The image of the siquasa appeared to be directly linked to Okinawa, and was recognized in a category different from that for both the other Japanese citruses such as yuzu, sudachi, and kabosu, and the western citruses such as lemon and lime. On the other hand, the answerers who use the siquasa more frequently appeared to feel the image of the siquasa as more close to that of the other Japanese citruses that are frequently used in cooking as a seasoning. Although there may be several competing citruses, a new siquasa product intended to the similar use would be expectable. In addition, it becomes also important to make a strategy for the new product development linked to the image of Okinawa, according to such key words chosen by the answerers, \"the summer\", \"the sea\", and \"the tropical\".", "subitem_description_type": "Other"}, {"subitem_description": "論文", "subitem_description_type": "Other"}]}, "item_1617186643794": {"attribute_name": "Publisher", "attribute_value_mlt": [{"subitem_1522300295150": "ja", "subitem_1522300316516": "南方資源利用技術研究会"}, {"subitem_1522300295150": "en", "subitem_1522300316516": "The Society of Tropical Resources Technologists"}]}, "item_1617186702042": {"attribute_name": "Language", "attribute_value_mlt": [{"subitem_1551255818386": "jpn"}]}, "item_1617186920753": {"attribute_name": "Source Identifier", "attribute_value_mlt": [{"subitem_1522646500366": "ISSN", "subitem_1522646572813": "0912-9588"}, {"subitem_1522646500366": "NCID", "subitem_1522646572813": "AN10236281"}]}, "item_1617186941041": {"attribute_name": "Source Title", "attribute_value_mlt": [{"subitem_1522650068558": "ja", "subitem_1522650091861": "南方資源利用技術研究会誌 = Journal of the society tropical resources technologists"}]}, "item_1617187056579": {"attribute_name": "Bibliographic Information", "attribute_value_mlt": [{"bibliographicIssueNumber": "1", "bibliographicPageEnd": "16", "bibliographicPageStart": "9", "bibliographicVolumeNumber": "28"}]}, "item_1617258105262": {"attribute_name": "Resource Type", "attribute_value_mlt": [{"resourcetype": "journal article", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_1617265215918": {"attribute_name": "Version Type", "attribute_value_mlt": [{"subitem_1522305645492": "VoR", "subitem_1600292170262": "http://purl.org/coar/version/c_970fb48d4fbd8a85"}]}, "item_1617605131499": {"attribute_name": "File", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "download_preview_message": "", "file_order": 0, "filename": "Vol28No1p9.pdf", "future_date_message": "", "is_thumbnail": false, "mimetype": "", "size": 0, "url": {"objectType": "fulltext", "url": "https://u-ryukyu.repo.nii.ac.jp/record/2016506/files/Vol28No1p9.pdf"}, "version_id": "6ab92d00-1f25-4de2-bd5b-cf2332023ea3"}]}, "item_title": "[報文]沖縄特産柑橘シークヮーサーに対する消費者意識の把握と商品開発の方向性", "item_type_id": "15", "owner": "1", "path": ["1642838268015", "1642838412624"], "permalink_uri": "http://hdl.handle.net/20.500.12000/0002016506", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2014-10-28"}, "publish_date": "2014-10-28", "publish_status": "0", "recid": "2016506", "relation": {}, "relation_version_is_last": true, "title": ["[報文]沖縄特産柑橘シークヮーサーに対する消費者意識の把握と商品開発の方向性"], "weko_shared_id": -1}