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"subitem_description_type": "Other"}, {"subitem_description": "After demise of the \"Siquasa Boom\" that was once brought by news reports on the functionality of this Okinawa traditional citrus to the health, its consumption in the market has not shown remarkable increase. It is now required to discover its underlying demand and to increase its consumption by exploiting a new item to overcome this problem as soon as possible. In this article, we surveyed the trend in the demand and the product image of the siquasa for the marketing research in 2009 and compared the results with those obtained in 2005 at the peak of the boom. We further made a grasp of the change in the consciousness of the consumers and suggested a guidance of a new product development. In 2009, both numbers of the answerers who recognize and have ever purchased or used siquasa were rather larger than those in 2005 at \"the peak of the boom. The product image and the determinant of the preference of the consumers appeared to change between 2005 and 2009, i.e., from \"functionality for the health\" (2005) to \"scent\", \"sour taste\", and \"freshness\". This led us to a proposal of the concept for the new product development as \"a fresh scent \" and \"a fresh sour taste\". The image of the siquasa appeared to be directly linked to Okinawa, and was recognized in a category different from that for both the other Japanese citruses such as yuzu, sudachi, and kabosu, and the western citruses such as lemon and lime. On the other hand, the answerers who use the siquasa more frequently appeared to feel the image of the siquasa as more close to that of the other Japanese citruses that are frequently used in cooking as a seasoning. Although there may be several competing citruses, a new siquasa product intended to the similar use would be expectable. In addition, it becomes also important to make a strategy for the new product development linked to the image of Okinawa, according to such key words chosen by the answerers, \"the summer\", \"the sea\", and \"the tropical\".", "subitem_description_type": "Other"}, {"subitem_description": "\u8ad6\u6587", "subitem_description_type": "Other"}]}, "item_1617186643794": {"attribute_name": "Publisher", "attribute_value_mlt": [{"subitem_1522300295150": "ja", "subitem_1522300316516": "\u5357\u65b9\u8cc7\u6e90\u5229\u7528\u6280\u8853\u7814\u7a76\u4f1a"}, {"subitem_1522300295150": "en", "subitem_1522300316516": "The Society of Tropical Resources Technologists"}]}, "item_1617186702042": {"attribute_name": "Language", "attribute_value_mlt": [{"subitem_1551255818386": "jpn"}]}, "item_1617186920753": {"attribute_name": "Source Identifier", "attribute_value_mlt": [{"subitem_1522646500366": "ISSN", "subitem_1522646572813": "0912-9588"}, {"subitem_1522646500366": "NCID", "subitem_1522646572813": "AN10236281"}]}, "item_1617186941041": {"attribute_name": "Source Title", "attribute_value_mlt": [{"subitem_1522650068558": "ja", "subitem_1522650091861": "\u5357\u65b9\u8cc7\u6e90\u5229\u7528\u6280\u8853\u7814\u7a76\u4f1a\u8a8c = Journal of the society tropical resources technologists"}]}, "item_1617187056579": {"attribute_name": "Bibliographic Information", "attribute_value_mlt": [{"bibliographicIssueNumber": "1", "bibliographicPageEnd": "16", "bibliographicPageStart": "9", "bibliographicVolumeNumber": "28"}]}, "item_1617258105262": {"attribute_name": "Resource Type", "attribute_value_mlt": [{"resourcetype": "journal article", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_1617265215918": {"attribute_name": "Version Type", "attribute_value_mlt": [{"subitem_1522305645492": "VoR", "subitem_1600292170262": "http://purl.org/coar/version/c_970fb48d4fbd8a85"}]}, "item_1617605131499": {"attribute_name": "File", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "download_preview_message": "", "file_order": 0, "filename": "Vol28No1p9.pdf", "future_date_message": "", "is_thumbnail": false, "mimetype": "", "size": 0, "url": {"objectType": "fulltext", "url": "https://u-ryukyu.repo.nii.ac.jp/record/2016506/files/Vol28No1p9.pdf"}, "version_id": "6ab92d00-1f25-4de2-bd5b-cf2332023ea3"}]}, "item_title": "[\u5831\u6587]\u6c96\u7e04\u7279\u7523\u67d1\u6a58\u30b7\u30fc\u30af\u30ee\u30fc\u30b5\u30fc\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u610f\u8b58\u306e\u628a\u63e1\u3068\u5546\u54c1\u958b\u767a\u306e\u65b9\u5411\u6027", "item_type_id": "15", "owner": "1", "path": ["1642838268015", "1642838412624"], "permalink_uri": "http://hdl.handle.net/20.500.12000/0002016506", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2014-10-28"}, "publish_date": "2014-10-28", "publish_status": "0", "recid": "2016506", "relation": {}, "relation_version_is_last": true, "title": ["[\u5831\u6587]\u6c96\u7e04\u7279\u7523\u67d1\u6a58\u30b7\u30fc\u30af\u30ee\u30fc\u30b5\u30fc\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u610f\u8b58\u306e\u628a\u63e1\u3068\u5546\u54c1\u958b\u767a\u306e\u65b9\u5411\u6027"], "weko_shared_id": -1}