{"created":"2024-03-21T04:54:13.834581+00:00","id":2020195,"links":{},"metadata":{"_buckets":{"deposit":"7ebf54dd-734f-492f-9493-f4b30a030952"},"_deposit":{"created_by":8,"id":"2020195","owner":"8","owners":[8],"pid":{"revision_id":0,"type":"depid","value":"2020195"},"status":"published"},"_oai":{"id":"oai:u-ryukyu.repo.nii.ac.jp:02020195","sets":["1642838163960:1642838164408:1711939845963","1642838403551:1642838412624"]},"author_link":[],"control_number":"2020195","item_1617186331708":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_title":"The Mermaid, the Wheat Ear & Idealised Otherness: The Transformation of an Aquapelagic Symbol  into a Japanese Bakery Logo","subitem_title_language":"en"}]},"item_1617186419668":{"attribute_name":"Creator","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Hayward, Philip","creatorNameLang":"en"}]},{"creatorNames":[{"creatorName":"Greenland, Felicity","creatorNameLang":"en"}]}]},"item_1617186476635":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_1617186609386":{"attribute_name":"Subject","attribute_value_mlt":[{"subitem_subject":"Little Mermaid bakery","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Andersen group, Japan, Denmark","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"the aquapelagic imaginary","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_1617186626617":{"attribute_name":"Description","attribute_value_mlt":[{"subitem_description":"Over the last century, the mermaid—a figure that represents aspects of what has been  termed the ‘aquapelagic imaginary’ of maritime and waterside societies—has become increasingly  widespread in international popular culture. Along with its appearance in cinema and television, it has been used to promote various products, including, most notably, Starbucks coffee. This has  also been the case in Japan, where Hans Christian Andersen’s short story “The Little Mermaid” is  well known and where the mermaid has been significantly localised through being featured in  manga and anime productions. This article profiles one of the most persistent uses of the mermaid  in Japanese popular culture to date: the logo used to symbolise and promote the Little Mermaid  bakery chain. The logo is discussed with reference to the Danish association of the chain’s bakery  products and its use is contrasted to aspects of the Starbucks coffeehouse symbol. The particular  socio-cultural and industrial nexus that the logo emerged from is explored through discussion of the history of the Andersen group of companies. This aspect, in turn, has deeper roots in the  particular attention paid to Denmark as a model for Japanese modernisation in two periods (the  1910s-20s and the late 1940s-50s), and this aspect serves to contextualise the nature and life of the  logo. The recontextualisation of the Little Mermaid in Japan is also notable for minimising its  aquapelagic aspect and, instead, packaging it in very precise manners for domestic consumption.  In this context, the mermaid is effectively the “tip of the iceberg” of a greater, more far-reaching, imaginative, and transformative engagement with a European exotic “other.” The article  contributes to an expansion of Island Studies by documenting the manner in which the symbol of  one archipelagic/aquapelagic culture is transformed into a more terrestrialised commercial brand  in a different island nation.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_1617186643794":{"attribute_name":"Publisher","attribute_value_mlt":[{"subitem_publisher":"Research Institute for Islands and Sustainability","subitem_publisher_language":"en"}]},"item_1617186702042":{"attribute_name":"Language","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_1617186819068":{"attribute_name":"identifier_registration","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24564/0002020195","subitem_identifier_reg_type":"JaLC"}]},"item_1617186920753":{"attribute_name":"Source Identifier","attribute_value_mlt":[{"subitem_source_identifier":"2435-3302","subitem_source_identifier_type":"EISSN"}]},"item_1617186941041":{"attribute_name":"Source Title","attribute_value_mlt":[{"subitem_source_title":"Okinawan Journal of Island Studies","subitem_source_title_language":"en"}]},"item_1617187056579":{"attribute_name":"bibliographic_information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2024-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographicVolumeNumber":"5"}]},"item_1617258105262":{"attribute_name":"item_1617258105262","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_1617265215918":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1617353299429":{"attribute_name":"Relation","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_language":"en","subitem_relation_name_text":"Ako, Mari 2019. 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