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The Mermaid, the Wheat Ear & Idealised Otherness: The Transformation of an Aquapelagic Symbol into a Japanese Bakery Logo
https://doi.org/10.24564/0002020195
https://doi.org/10.24564/00020201955155a59b-b8ad-45e5-aa46-94b2b0d9a8f6
| 名前 / ファイル | ライセンス | アクション |
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![[OJIS.5.Paper]](/static/images/icon/icon_16_others.jpg){kind=icon}
[OJIS.5.Paper] Hayward & Greenland .pdf (509 KB)
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| Item type | 琉球大学リポジトリ登録用アイテムタイプ(1) | |||||||||
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| 公開日 | 2024-04-01 | |||||||||
| タイトル | ||||||||||
| タイトル | The Mermaid, the Wheat Ear & Idealised Otherness: The Transformation of an Aquapelagic Symbol into a Japanese Bakery Logo | |||||||||
| 言語 | en | |||||||||
| 作成者 |
Hayward, Philip
× Hayward, Philip
× Greenland, Felicity
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| アクセス権 | ||||||||||
| アクセス権 | open access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
| 主題 | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Little Mermaid bakery | |||||||||
| 主題 | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Andersen group, Japan, Denmark | |||||||||
| 主題 | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | the aquapelagic imaginary | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | Over the last century, the mermaid—a figure that represents aspects of what has been termed the ‘aquapelagic imaginary’ of maritime and waterside societies—has become increasingly widespread in international popular culture. Along with its appearance in cinema and television, it has been used to promote various products, including, most notably, Starbucks coffee. This has also been the case in Japan, where Hans Christian Andersen’s short story “The Little Mermaid” is well known and where the mermaid has been significantly localised through being featured in manga and anime productions. This article profiles one of the most persistent uses of the mermaid in Japanese popular culture to date: the logo used to symbolise and promote the Little Mermaid bakery chain. The logo is discussed with reference to the Danish association of the chain’s bakery products and its use is contrasted to aspects of the Starbucks coffeehouse symbol. The particular socio-cultural and industrial nexus that the logo emerged from is explored through discussion of the history of the Andersen group of companies. This aspect, in turn, has deeper roots in the particular attention paid to Denmark as a model for Japanese modernisation in two periods (the 1910s-20s and the late 1940s-50s), and this aspect serves to contextualise the nature and life of the logo. The recontextualisation of the Little Mermaid in Japan is also notable for minimising its aquapelagic aspect and, instead, packaging it in very precise manners for domestic consumption. In this context, the mermaid is effectively the “tip of the iceberg” of a greater, more far-reaching, imaginative, and transformative engagement with a European exotic “other.” The article contributes to an expansion of Island Studies by documenting the manner in which the symbol of one archipelagic/aquapelagic culture is transformed into a more terrestrialised commercial brand in a different island nation. | |||||||||
| 言語 | en | |||||||||
| 出版者 | ||||||||||
| 出版者 | Research Institute for Islands and Sustainability | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | journal article | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| ID登録 | ||||||||||
| ID登録 | 10.24564/0002020195 | |||||||||
| ID登録タイプ | JaLC | |||||||||
| 収録物識別子 | ||||||||||
| 収録物識別子タイプ | EISSN | |||||||||
| 収録物識別子 | 2435-3302 | |||||||||
| 収録物名 | ||||||||||
| 収録物名 | Okinawan Journal of Island Studies | |||||||||
| 言語 | en | |||||||||
| 書誌情報 |
巻 5, p. 1-16, 発行日 2024-03 |
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