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The Mermaid, the Wheat Ear & Idealised Otherness: The Transformation of an Aquapelagic Symbol into a Japanese Bakery Logo
https://doi.org/10.24564/0002020195
https://doi.org/10.24564/00020201955155a59b-b8ad-45e5-aa46-94b2b0d9a8f6
| 名前 / ファイル | ライセンス | アクション |
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![[OJIS.5.Paper]](/static/images/icon/icon_16_others.jpg){kind=icon}
[OJIS.5.Paper] Hayward & Greenland .pdf (509 KB)
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| Item type | 琉球大学リポジトリ登録用アイテムタイプ(1) | |||||||||
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| 公開日 | 2024-04-01 | |||||||||
| タイトル | ||||||||||
| タイトル | The Mermaid, the Wheat Ear & Idealised Otherness: The Transformation of an Aquapelagic Symbol into a Japanese Bakery Logo | |||||||||
| 言語 | en | |||||||||
| 作成者 |
Hayward, Philip
× Hayward, Philip
× Greenland, Felicity
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| アクセス権 | ||||||||||
| アクセス権 | open access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
| 主題 | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Little Mermaid bakery | |||||||||
| 主題 | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Andersen group, Japan, Denmark | |||||||||
| 主題 | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | the aquapelagic imaginary | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | Over the last century, the mermaid—a figure that represents aspects of what has been termed the ‘aquapelagic imaginary’ of maritime and waterside societies—has become increasingly widespread in international popular culture. Along with its appearance in cinema and television, it has been used to promote various products, including, most notably, Starbucks coffee. This has also been the case in Japan, where Hans Christian Andersen’s short story “The Little Mermaid” is well known and where the mermaid has been significantly localised through being featured in manga and anime productions. This article profiles one of the most persistent uses of the mermaid in Japanese popular culture to date: the logo used to symbolise and promote the Little Mermaid bakery chain. The logo is discussed with reference to the Danish association of the chain’s bakery products and its use is contrasted to aspects of the Starbucks coffeehouse symbol. The particular socio-cultural and industrial nexus that the logo emerged from is explored through discussion of the history of the Andersen group of companies. This aspect, in turn, has deeper roots in the particular attention paid to Denmark as a model for Japanese modernisation in two periods (the 1910s-20s and the late 1940s-50s), and this aspect serves to contextualise the nature and life of the logo. The recontextualisation of the Little Mermaid in Japan is also notable for minimising its aquapelagic aspect and, instead, packaging it in very precise manners for domestic consumption. In this context, the mermaid is effectively the “tip of the iceberg” of a greater, more far-reaching, imaginative, and transformative engagement with a European exotic “other.” The article contributes to an expansion of Island Studies by documenting the manner in which the symbol of one archipelagic/aquapelagic culture is transformed into a more terrestrialised commercial brand in a different island nation. | |||||||||
| 言語 | en | |||||||||
| 出版者 | ||||||||||
| 出版者 | Research Institute for Islands and Sustainability | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | journal article | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| ID登録 | ||||||||||
| ID登録 | 10.24564/0002020195 | |||||||||
| ID登録タイプ | JaLC | |||||||||
| 関連情報 | ||||||||||
| 関連タイプ | references | |||||||||
| 識別子タイプ | PURL | |||||||||
| 関連識別子 | https://www.nippon.com/en/japan-topics/g00694/the-roots-of-japanese-bread-culture.html | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Ako, Mari 2019. The Roots of Japanese Bread Culture. Nippon.com. | |||||||||
| 関連情報 | ||||||||||
| 関連タイプ | references | |||||||||
| 識別子タイプ | PURL | |||||||||
| 関連識別子 | https://www.andersen-group.jp/history/ | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Andersen Group. 2020. History of the Andersen Group. | |||||||||
| 関連情報 | ||||||||||
| 関連タイプ | replaces | |||||||||
| 識別子タイプ | PURL | |||||||||
| 関連識別子 | https://www.andersen-group.jp/english/hygge/ | |||||||||
| 言語 | en | |||||||||
| 関連名称 | A Concept for the Fulfillment and Enrichment of Life through Bread. | |||||||||
| 関連情報 | ||||||||||
| 関連タイプ | references | |||||||||
| 識別子タイプ | PURL | |||||||||
| 関連識別子 | https://voyapon.com/starbucks-in-japan/ | |||||||||
| 言語 | en | |||||||||
| 関連名称 | DMFA. 22, March 16. “Starbucks in Japan: Why They Are So Popular and Why You Should Visit.” | |||||||||
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| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Dundes, Alan, and Lauren Dundes. 2002 “The Trident and the Fork: Disney's `The Little Mermaid' as a Male Construction of an Electral Fantasy." In Bloody Mary in the Mirror: Essays in Psychoanalytic Folkloristics, edited by Alan Dundes, 55-75. Jackson, MS: University Press of Mississippi. | |||||||||
| 関連情報 | ||||||||||
| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Easterlin, Nancy. 2001. “Hans Christian Andersen's Fish out of Water." Philosophy and Literature 25, no. 2: 251–77 | |||||||||
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| 関連タイプ | references | |||||||||
| 識別子タイプ | PURL | |||||||||
| 関連識別子 | https://fidmmuseum.org/2010/03/wheat-motif.html. | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Fashion Institute of Design and Merchandising. 2009. Wheat Motif. | |||||||||
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| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Fraser, Lucy. 2017. The Pleasures of Metamorphosis: Japanese and English Fairy Tale Transformations of “The Little Mermaid." Detroit: Wayne State University Press. | |||||||||
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| 識別子タイプ | PURL | |||||||||
| 関連識別子 | https://screenrant.com/movies-changed-disney-castle-logo/ | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Gass, Zach. 2022, May 29. 10 Different Forms the Disney Castle Logo Has Taken (& What Movies It Changed For). | |||||||||
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| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Ginoza, Ayano. 2020. “Editor’s Note on the Inaugural Issue.” Okinawan Journal of Island Studies 1: i-iii. | |||||||||
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| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Graham, Susan. 2021. Mermaids and Corporate Branding: Histories, Meanings and Impacts. Shima 15, no. 1: 125-55. | |||||||||
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| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Gunnell, Terry. 2015. Legends and Landscape in the Nordic Countries. Cultural and Social History 6, no. 3: 305-22. | |||||||||
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| 言語 | en | |||||||||
| 関連名称 | Hauberg Mortensen, Finn 2008. “The Little Mermaid: Icon and Disneyfication.” Scandinavian Studies 80, no. 4: 437-54. | |||||||||
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| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Hayward, Philip. 2017. Making a Splash: Representations of Mermaids (and Mermen) in 20th and 21st Century Audiovisual Media. Bloomington, IN: Eastleigh: John Libbey & Co./Indiana University Press. | |||||||||
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| 関連タイプ | references | |||||||||
| 言語 | en | |||||||||
| 関連名称 | 2018. “Japan: The Mermaidisation of the Ningyo." Scaled for Success: The Internationalisation of the Mermaid, edited by Philip Hayward. 51-68. John Libbey & Co./Indiana University Press. | |||||||||
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| 言語 | en | |||||||||
| 関連名称 | Howes, John F. 2006. Japan's Modern Prophet: Uchimura Kanzo, 1861–1930. Vancouver: University of British Columbia Press | |||||||||
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| 識別子タイプ | PURL | |||||||||
| 関連識別子 | https://www.littlemermaid.jp/about/. | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Little Mermaid. 2022. “About.” | |||||||||
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| 関連識別子 | https://journals.sagepub.com/doi/abs/10.1177/00961442221078915 | |||||||||
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| 関連名称 | Mesker, Alex. 2019. “Through an Ale Glass, Palely: Mermen, Neptune/Poseidon and Tritons as Motifs in Beer Brands and Product Labels." Coolabah 27. | |||||||||
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| 関連識別子 | https://www.youtube.com/watch?v=1ItWgZSpl8k | |||||||||
| 言語 | en | |||||||||
| 関連名称 | Woohoo. 2020. Okinawa—Parco City Mall—Little Mermaid Bakery. | |||||||||
| 収録物識別子 | ||||||||||
| 収録物識別子タイプ | EISSN | |||||||||
| 収録物識別子 | 2435-3302 | |||||||||
| 収録物名 | ||||||||||
| 収録物名 | Okinawan Journal of Island Studies | |||||||||
| 言語 | en | |||||||||
| 書誌情報 |
巻 5, p. 1-16, 発行日 2024-03 |
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